The EVP will form the basis for all employment related communications, both inside and outside the organization for three to five years. It is a critical strategic document that we believe is best developed in close partnership with our clients, in particular HR, marketing/PR and senior management stakeholders.

The process we follow is a tried and trusted method for arriving at a strategic EVP and brand positioning. We will explain the process in detail in meetings with your team, but the main points are:

• Use insights to focus on the core brand attributes of your employment offering
• Develop a draft EVP and initial creative expression of the brand
• Test the draft EVP with key employee talent groups
• Hold workshops with senior management and key talent sectors
• Develop communications strategy
• Develop messaging matrix - ‘tuning’ the attributes to appeal to different audiences and stakeholders
• Refine and produce final creative elements
• Roll-out brand
• Produce KPIs and measure performance
• Review and further refinement