We see the talent challenge through the perspective of the employer brand, and believe that companies must now move away from the ad hoc advertising and recruitment practices they generally employ and embrace branding, creativity, new media and technology if they are to win the ‘war for talent’ in China’s very competitive market.

So our services are focused on the increasing need for Chinese HR departments to become ‘talent marketers’. We have organized Oxus to provide strategic services based around employer brand research and EVP definition, developed a dedicated creative team of writers and designers who understand the special marketing issues unique to HR.

To successful implement employer branding and recruitment advertising campaigns requires a team of media experts and account managers that are able to advise and manage all your online and offline recruitment advertising campaigns. Finally, we have assembled technologies and new media expertise to ensure we are able to activate all our campaigns digitally, including selection and database management.

By combining our marketing know-how, technology and recruitment expertise we are able to offer candidate acquisition services that are second-to-none, delivering talent direct to the chair.

Oxus Key People

Mark Baldwin – Managing Director
Mark founded Zhilian Zhaopin.com, back in
1994. His talent is combining creativity, media
and technology to solve talent acquisition
challenges in China.
mbaldwin@oxuschina.com

Shou Xiaoying – Head of Research
Xiaoying is an Occupational Psychologist who
has experience in Europe and China. Her talent
is creating and delivering research program and
insights that ensure your employer brand is built
on firm foundations.
xyshou@oxuschina.com

TT Zheng – Creative Director
TT is a Peking University graduate who worked
at Ogilivy, McCann Erikson, Kaixin001 and
Tencent before joining Oxus. Her talent is honing
recruitment communications that resonate with
her target audience.
tt@oxuschina.com

Andelie (Andy) Wang – Art Director
Andy is our Chief Designer. With a post graduate
degree in design from Australia, fantastic design
skills and a portfolio that includes some of the
top brands in the world, his talent is to give your
company an image that sets you apart from the
competition.
awang@oxuschina.com

Robert Dean – Account Director
Robert has been in China since 1994. He
A fluent Mandarin speaker, he has a background
in account management and customer services.
His role is to make sure that projects run
smoothly and to budget.
rdean@oxuschina.com